Betty Parsons Gallery New York Art — Unisex Pullover Hoodie
The address that launched Abstract Expressionism — worn softly.
CATEGORY: Apparel
MATERIALS: 50% cotton, 50% polyester. Double-lined hood with drawstring. Front pouch pocket. Rib knit cuffs and waistband with spandex.
CONTEXT: Betty Parsons was the gallerist who built Abstract Expressionism into a movement — showing Pollock, Rothko, Newman, and Kline at 15 East 57th Street at the pivotal moment when American painting was remaking itself. Peggy Guggenheim, closing her own New York gallery, entrusted Parsons with her most important artists — a passing of the torch that defined a generation. The graphic reproduces her gallery's original letterhead typography. For the person who knows exactly what that address means.